Cookie Policy

This policy sets out information about our use of Cookies on our website.

“We” means Lightwater Valley Attractions LTD  (registered company number 04091902).

Our registered address is 34 Acreman Street, Sherborne, Dorset, DT9 3NX

“Website” means www.lightwatervalley.co.uk

We are registered with the Information Commissioner's Office as a data controller under number Z5987790

If you wish to contact us, please do so via [email protected] or call 01765 635321

What is a cookie?

A ‘cookie’ is a type of data file that is stored on your device when you visit a website or perform actions while visiting a website. A cookie file contains information that is transferred to your device’s memory which is recalled when you revisit our site, or when you perform certain actions on your device. Where we refer to a cookie in this policy, this incorporates similar tracking technologies.

Necessary Cookies

When you first visit our website, we only use necessary cookies. This means that additional cookies (called “Optional Cookies” in this policy) won’t be used unless you agree to accept/enable all cookies, or select your own cookie preferences.

Optional Cookies

Optional cookies are used for analytical, performance, advanced functionality and advertising purposes. More information is set out in this policy. Optional cookies help us improve our website and we believe accepting all optional cookies provides you with the best user experience. 

Cookies can be "First Party", i.e. set by us, or "Third Party", i.e. placed on your device by another organisation when you visit our website. Third-party cookies may be placed on your device by an organisation providing a service to us or by our business partners, so that they can advertise products and services to you on our website and elsewhere on the internet. Because of how cookies work, our website cannot access third-party cookies stored from other websites; nor can other organisations access the data in the cookies we use on our website.

Changing your preferences

You can select to accept/enable some or all of the optional cookies either within the settings of your own device or by selecting the option provided on our website. 

How long will cookies stay on my device?

The length of time a cookie will stay on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies should expire when you stop browsing. Persistent cookies stay on your device until they expire after a set period or are deleted. For each of the cookies used on our website we have set out the duration in the tables below. 

The Cookies we use on our website

Necessary Cookies

Necessary Cookies are cookies that are required for the operation of our website. They include, for example, cookies that allow page navigation or enable you to access certain areas of our website. Our website cannot function properly without these cookies. Necessary Cookies can only be disabled by changing your browser preferences but doing so may result in reduced or limited functionality of our website. In some circumstances our website may cease to function as intended if necessary cookies are disabled, deleted or otherwise altered. We do not accept any liability for any loss arising where necessary cookies are disabled, deleted or otherwise altered. 

Optional Cookies

We and third parties like to use cookies on this website to enhance your user experience, personalise content and advertisements, provide social media features, and analyse the traffic/visitor actions on our website. Optional cookies help us to provide you with the experience we intend to provide when you browse our website and also allow us to improve our website and the service we provide.

We need to obtain your consent to use Optional cookies; this is usually by way of a pop-up notice. As set out in this policy, you can change your preference at any time.

Advanced functionality, Analytics and Performance

We use advanced functionality cookies to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). 

We use analytical/performance cookies to enable us to recognise and count the number of visitors and to see how visitors use our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. 

We would like to use the following optional advanced functionality, analytics and performance cookies:

Cookie Name

Purpose

Controller

Further Information (including duration of cookie)

Google Analytics

We use Google Analytics to collect information about visitor behaviour on our website. Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. This Analytics data is collected via a Google Tag in the pages of our site and is not tied to personally identifiable information. We therefore do not collect or store your personal information (e.g. your name or address) so this information cannot be used to identify who you are.

Our Cookie

For further information, please visit: https://marketingplatform.google.com/about/analytics/

Data is retained for 50 months before being deleted. 

You can find out more about Google’s position on privacy as regards its analytics service at https://policies.google.com/privacy?hl=en

 

If you wish to opt out of GA tracking please visit and install the Google Analytics opt out browser add on here: https://tools.google.com/dlpage/gaoptout/

Google Tag Manager

Used across the site to implement Google Analytics, Facebook, Google Ads cookies and others

Our Cookie

 

Google AdSense

The Google AdSense service we use to serve advertising uses a DoubleClick cookie to serve more relevant ads across the web and limit the number of times that a given ad is shown to you.

 

For more information on Google AdSense see the official Google AdSense privacy FAQ.

Caching Cookie

We use caching plugins which may use cookies to enhance the performance of our website. These cookies may obtain information from your viewed pages within this website in order to serve other website visitors a faster loaded page.

Our Cookie

 

Email Newsletter

This site offers newsletter or email subscriptions services and cookies may be used to remember whether to show certain notifications which might only be valid to subscribed users. When you submit data through a form such as those found on contact pages, cookies may be set to remember your user details for future correspondence.

Our Cookie

 

Digitickets

Digitickets are the online ticketing system we use to sell and progess ticket sales.

Third Party

Learn more about how Digitickets uses data here: https://birdland.digitickets.co.uk/pages/privacy

Payment Sense

Payment Sense is the online payment portal we use to take ticket payments.

Third Party

For more information about how they use cookies please check their website.

.cloudflare.com _ga

Used to distinguish users

 

Stored for 2 years

.cloudflare.com _gid

Used to distinguish users

 

Stored for 24hrs

.cloudflare.com _cfduid

Used to identify individual clients behind a shared IP address and apply security settings on a per client basis

 

Stored for 1 year

cookieconsentd

Used to store cookie consent

 

Stored for 1 year

Alert-1

Used to store Alert Pop-up

 

Session

Social Media Cookies

We use social media cookies to allow you to share our website (or parts of it) on social media.

These cookies are likely to be analytical/performance cookies or targeting cookies. Please note that our social media partners may also use cookies over which we have no control and if you have consented to the use of those cookies elsewhere, as they are on your device without your consent, those cookies will be active. We cannot prevent this. To control the use of these cookies, you will need to contact the controller of that cookie.

We use the following social media platforms:

Cookie Name

Purpose

Controller

Further Information (including duration of cookie)

Facebook

We use cookies set by Facebook for conversion tracking purposes, to measure the performance of our Facebook advertising campaigns. In addition to this, user behaviour on our website may be used to build custom audiences for our own Facebook advertising purposes (for example, we may want to show you an ad on Facebook if you visited our site, looked at a few pages but didn't get in touch with us). The following links have more information on Facebook's interest-based advertising and how to opt out:

Third Party

Information on Facebook's interest-based advertising

Opt out of interest-based advertising on Facebook

Facebook Pixel

This pixel helps us to track conversion from our Facebook adverts, optimize adverts, build targeted audiences for future adverts and retarget to people who have already taken some kind of action on our website.

Third Party Cookie

 

Social Media Buttons/ Plugins

We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work the following social media sites including; Tripadvisor, Facebook, Twitter, Google Plus, Instagram, will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.

Third Party Cookie

 

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