A decade ago the UK theme park industry was a very seasonal beast, with consumers typically making a single annual pilgrimage to their favourite theme park in the height of the school summer holidays. In more recent times, however, the UK theme park industry has very much become a marketing and event-driven animal.
By this, we mean that UK theme parks have worked long and hard to extend their seasons from the traditional and stereotypical summer visit to being a more frequent (and more affordable) day out. Indeed, with the introduction of extensive special events programmes at the majority of UK theme parks covering Halloween, Bonfire night, Easter and all manner of spring, summer and autumn festivals, theme parks have become mainstream and are enticing consumers back for more thrills and more chills more often.
Whilst a single day out at a UK theme park is still viewed as expensive by consumers, the greatest value is to be found in annual passes, with Lightwater Valley now offering their season tickets from as little as £47 per person, including unlimited access to the Yorkshire theme park and free entry to their extensive special events programme, from the pirate-themed Swashbuckling September to the spine-chilling Frightwater Valley Halloween experience and the epic fireworks’ weekend that is Nightwater Valley.
This article was written by Ashley Young.